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Cultural Intelligence is a Competitive Advantage
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Cultural Intelligence is a Competitive Advantage

Cultural faux pas happen to all of us, ranging from the minor misstep on holiday all the way up to the scandalous mishaps - like when President Nixon gave the finger to Brazil by waving the “a-ok” sign from the steps of Air Force One. Whilst your embarrassed red face might reasonably be disguised as holiday sunburn, in business, such blunders are long-lasting and could be detrimental to the global prospects of your organisation.

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